Launch of the SunnyD Vodka Seltzer

Curich Weiss Amplify led the launch of SunnyD Vodka Seltzer, introducing the iconic brand into the ready-to-drink alcohol category through a campaign designed to drive cultural relevance and widespread awareness. The strategy tapped into SunnyD’s nostalgic roots while engaging a modern audience through a mix of creative storytelling, influencer partnerships, and earned media.

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At the center of the launch was a disruptive, multi-phase rollout that replaced traditional press tactics with a highly shareable influencer tease and reveal moment, supported by custom retro-inspired mailers and exclusive content partnerships. This approach generated more than 4.2 billion impressions at launch, positioning SunnyD Vodka Seltzer as a standout entrant in the category while successfully reintroducing the brand to a new generation.

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#Influencer, #Celebrity, #Digital, #Press Office