Wrexham Lager

Curich Weiss Amplify partnered with Wrexham Lager, the UK’s oldest lager brewery, to support its growing presence in the U.S. and engage a rapidly expanding global fan base. The strategy focused on amplifying the brand’s heritage and cultural relevance through real-time, content-driven storytelling tied to its sponsorship of The Soccer Tournament (TST) in North Carolina.

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Throughout the five-day tournament, CWA captured and produced dynamic social content across both men’s and women’s matches, highlighting key game moments, fan reactions, and post-match celebrations as they unfolded. This real-time approach resulted in over 50 pieces of custom content and drove more than 300,000 impressions on Instagram, strengthening Wrexham Lager’s visibility within the U.S. soccer community while deepening engagement with an enthusiastic and growing audience.

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#Experiential, #Press Office, #Digital, #Influencer