Verlasso Salmon

Curich Weiss Amplify leads PR and digital efforts for Verlasso Salmon, focused on elevating the brand’s presence and storytelling within the premium, sustainable seafood space. The strategy combines always-on content, influencer partnerships, and community engagement with key campaign moments designed to expand reach beyond a core B2B audience.

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To bring this to life, CWA has developed a cohesive content strategy that continues to drive growth across social channels, while also executing standout campaigns such as a National Seafood Month initiative featuring a multi-brand partnership and an intimate influencer and media dinner. These efforts have generated more than 1.25 million engagements, 60%+ year-over-year audience growth, and over 3 million impressions during Seafood Month, positioning Verlasso as a leading voice in sustainable seafood while strengthening its connection with a broader consumer audience.

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