Gordon & MacPhail Generations 80YO

Curich Weiss Amplify led the launch of Gordon & MacPhail Generations 80YO by Glenlivet, the oldest Single Malt Scotch Whisky ever released at the time. The strategy focused on highlighting the whisky’s exceptional heritage and craftsmanship, alongside its distinctive design by renowned architect Sir David Adjaye, to position it as a landmark release within the ultra-premium spirits category.

​

In the lead-up to launch, CWA built anticipation through a series of exclusive moments, including advance interviews with Sir David Adjaye and curated tastings hosted by the brand’s Director of Prestige. This phased approach resulted in more than 30 media placements and over 184 million impressions, reinforcing the whisky’s historical significance and driving high-impact visibility across both trade and consumer audiences.

​

#Press Office, #Experiential