The Ranch at Rock Creek x LeAnn Rimes 

Curich Weiss Amplify partnered with The Ranch at Rock Creek, a luxury all-inclusive ranch resort, to support digital growth and attract a new audience of affluent, experience-driven travelers. The strategy focused on elevating the property’s online presence through curated influencer programming tied to a key booking moment.

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To execute this, CWA developed and hosted an influencer FAM trip aligned with an exclusive LeAnn Rimes event, driving real-time social coverage while capturing a high volume of premium content for ongoing brand use. This approach generated over 1.4 million impressions from influencer content, alongside a 28% week-over-week increase in Instagram audience growth - expanding visibility and reinforcing the resort’s positioning within the luxury travel space.

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#Digital, #Celebrity, Experiential