Cathay Pacific

Curich Weiss Amplify partnered with Cathay Pacific to elevate its visibility and positioning within the U.S. and international travel markets, with a focus on reinforcing the brand’s leadership in premium travel. The strategy brought this to life through high-impact launches and immersive media experiences that highlighted the airline’s elevated service, global network, and connection to Hong Kong.

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Key moments included the launch of a new nonstop route between Dallas and Hong Kong, supported by a series of market-facing activations and a press trip, as well as a curated media FAM tied to the World’s 50 Best Bars Awards. Together, these efforts secured coverage across outlets such as Forbes, Travel + Leisure, and Robb Report, generated over 4 million social impressions from the route launch alone, and reached a combined audience of more than 60 million - strengthening Cathay Pacific’s presence among luxury travelers and key global markets.

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#Press Office, #Experiential, #Influencer